Business Brings Whole-Person Wellness Approach To Downtown
- Sherrie Shover
- 9 hours ago
- 4 min read
Downtown Southington continues to grow, and a new addition strives to help residents do the same.
Infinite Growth Club, located at 35 Center Street, is a boutique fitness and wellness studio that blends physical training, yoga, mental well-being, and community connection. Founded by Brandi Nik Kilbourne-Price, a longtime personal trainer and coach, and Alicia Diaz, a yoga instructor and licensed social worker, Infinite Growth is positioned as a small, intentionally personal gym that sees fitness as just one part of overall wellness.
“We’re small on purpose,” Brandi explains. “We’re not trying to be a big-box gym where you come in and no one knows your name. We’re about relationships, accountability, and real results that last.”
Building A Gym With Heart
Before opening Infinite Growth, Brandi managed a gym just around the corner in Southington and spent years building a network of clients and coaches. When that gym closed, she began hosting classes in temporary spaces around town. The demand for her programs—and her personal connection to the Southington community—made it clear she needed a permanent home.
That search eventually led her to the space on Center Street, where Infinite Growth officially opened this summer.
“When I saw this location downtown, I just knew,” Brandi says. “It’s central, it’s vibrant, and it’s surrounded by other small businesses that care about what they do. We wanted to be part of that.”
Alicia’s journey into the business started years earlier as one of Brandi’s clients. After recovering from an injury and rediscovering movement through yoga and kickboxing, Alicia went on to become a certified yoga instructor herself—and later, Brandi’s business partner. Together, the two have created a space to exercise both of their interests: Brandi’s years of fitness expertise and Alicia’s work in mental health and holistic care.
More Than Muscles: A Wellness Community
Everything at Infinite Growth starts with personalization. Each member begins with an initial consultation, where Brandi or another coach assesses their goals, health history, and movement patterns. From there, the team develops a customized plan that may include one-on-one training, small group classes, or yoga and mobility sessions—all tailored to the individual.
The initial session is followed with monthly one-on-one sessions to track progress and adjust programming. Clients can access their workouts through the gym’s training app where coaches provide feedback, video demonstrations, and habit coaching for nutrition, sleep, and stress management.
“We’re really a hybrid of personal training, wellness coaching, and community support,” says Brandi. “It’s not about doing more—it’s about doing what works for you.”
The Infinite Growth model extends beyond fitness. Alicia leads programs that weave together yoga, "somatic movement" -- a set of mindful exercise techniques -- and mental wellness, trying to help members connect their physical and emotional health.
“When we talk about wellness, we’re talking about your whole self—your mind, your body, your stress, your sleep,” Alicia says. “That wrap-around approach is what makes Infinite Growth different. We want to help people feel balanced, not just fit.”
The gym also partners with local professionals including massage therapists, registered dietitians, and mental health coaches, creating a network of support for its members.
Rooted In Southington
Both founders say Southington’s community spirit has played a huge role in Infinite Growth’s early success.
“This town really shows up for small businesses,” Alicia says. “You see people walking into the coffee shops, restaurants, boutiques—everyone wants to support local. That’s exactly the kind of energy we wanted to build our business around.”
Brandi agrees. “Southington is home,” she says. “I’ve trained people here for years. I’ve watched them get stronger, overcome pain, even change careers or mindsets because of what we do together. To open a space here, in the middle of town, means a lot.”
Infinite Growth, which is a Southington Chamber of Commerce member, has plans to collaborate with community groups on donation-based classes and wellness workshops benefiting local causes. It also hopes to host community events, social gatherings, and educational workshops.
“We want this space to be more than a gym,” Alicia says. “We want people to come here to move, to learn, and to connect.”
Small And Special
Infinite Growth plans to cap its membership at 100 people, preserving its small-community atmosphere and individual focus.
“It’s important to us that people never feel like just another number,” Brandi says. “We’d rather know everyone’s name and story—that’s what keeps this special.”
Still, the gym is eager to continue growing in other ways. Brandi hopes to introduce smart fitness technology, virtual training, and even AI-assisted workout systems in the coming years— while, if possible, staying true to the gym’s human-first philosophy.
“Technology can help, but nothing replaces someone who listens, cares, and checks in on you,” she says.
Infinite Growth Club has ambitions to be about more than physical transformation; the founders seek to provide belonging and the kind of growth that lasts long after the workout ends.
“We named it Infinite Growth because we believe that growth never stops,” Alicia says. “It’s not just about fitness. It’s about growing in confidence, community, and self-care—all the things that make life fuller.”
